Use of Computers in Hotels Essay Example | Topics and Well Written Essays - 2750 words

Use of Computers in Hotels - Essay Example One of the trends he identified was the shift from an Industrial Society to an information society. The level of change involved is so fundamental yet so subtle that we tend not to see it or if we see it, we dismiss it as overly simplistic and thus we ignore itThe problem is that our thinking our attitudes, and consequently our decision-making have not caught up with the reality of things. Naisbitt further stated that Apple Computers, a pioneer in the field of personal computers, estimated that total sale of computers would grow at least 40 percent annually. On the other hand, scientific and technical information was increase 13 percent per year at the time of this study and was expected to increase to 40 percent per year thus creating the need for more powerful information systems and increasing the population of scientists. Naisbitt added that this level of information was clearly impossible to handle by present means. Information had become very important to modern society. In most business, demographic information about client was not readily available in the hotel industry however it was very easy to track down the demographic information of client because every guest or group must register when checking in. Goffe and Parker stated that computers can greatly simplify the task of managing large masses of information. Unfortunately at the time of this study the lodging industry in the world was about a decade behind other industries in incorporating computer techniques. Even in those hotels that were using computers their use was usually limited to the front office, and marketing applications were usually an after though if they were not neglected entirely. The problem of insufficient computer use in hotel marketing was discussed by several other experts in the hospitality industry Taylor (2006) stated that the sales and marketing function have always been deemed beyond the reach of available technique. Sales people still wrote booking in diaries instead of entering information in computers. With so many variables impacting upon hundreds of bookings, it was very easy to make costly mistakes for example salesmen might forget to log their room sales in diaries causing rooms to be overbooked. Insufficient computer use can also cause problems like delays in replying to customers about the availability of rooms because data is not immediately available to Goffe and Parker (2005:110); computer if utilized properly could bring many benefits to hotel marketers. They added that computers can be used for following things very easily. In Advertising, Sales promotion and Publicity areas: Measurement of the effectiveness of different advertising and commercials. Measurement of the effectiveness of different sales promotion. Preparing past clients mailing list. Monitoring of advertising budgets. Preparing publicity budget. O'Connor (2004) elucidates the different functions of computers for marketing purposes: In Sales and Sales Management: Preparation of market share analysis. Tracking and ranking how much business each geographic market brings. Preparing potential clients list. Tracking the reasons for cancelled

The issues of politics and administration Essay Example | Topics and Well Written Essays - 500 words

The issues of politics and administration - Essay Example This paper will look into the issues of politics and administration. It will also discuss the possibility of separating politics from administration. Holding or having an opinion about such a view is very critical. It is, however, very easy to agree with all those who do not think that Wilson was right. The involvement of politics in the administration process is an everyday occurrence (Naidu, 2005). It has been there ever since the beginning, and it is here to stay. To try and stop the involvement of a higher, organized group of elite people who are out to benefit themselves is a very hard task. It is hard to hide the fact that these two are linked. It is very unlikely for any administration to make a decision without there being any outside influence. That mainly comes from the politics side of that administration. It is fair to say or point out that the dichotomy displayed by Wilson in today’s world is not applicable. The distinction is neither workable nor is it practical. Take, for example, a public school. A public school that gets its funding from the local government is usually very easy to fall prey to the involvement of politics. As the school administration wants to implement their policies, local politics comes into play. It is very easy for them to get side-lined. They get other policies to implement while being given ultimatums if they do not do as they are required (Sapru, 2006). Some of the advantages of this dichotomy would be the fact that, some policies that these administrations are forced to adopt may end up helping people. This is in line with the fact that incentives are always factors that are used to control these administrations, and the people around them. Another advantage would be the rise of more powerful individuals that may be able to run the administration. The recognition that politics gives to individuals is very appealing to many, and the fact that a politician is willing to spend time in the local areas would